Less, but chosen well.
We look beyond the familiar for independent beauty with distinctive formulations, thoughtful rituals and a reason to be here.
A world of considered beauty
Distinctive brands. Thoughtful formulations. Beauty with a point of view.
Organic Korean skincare and haircare, transformed through botanical ingredients and fermentation.
Organic Korean skincare · Sensitive skin · Postpartum skincare. Thoughtfully formulated botanical skincare to nourish dry, sensitive and changing skin through pregnancy and postpartum.
Korean skincare for sun-stressed skin. A targeted approach to skin affected by sun exposure, with formulation crafted to support skin recovery and comfort.
Workday · Weekend · Evening · Lips, Cheeks & Eyes
One potion. Multiple ways to wear it. Wear shades alone or mix them together to create your own colour.
Shop Tinted Lip Colour
THE SOFT FOCUS EDIT
Shop the look
Softly defined eyes. A natural flush of colour. Lips with understated definition.
Stockholm-born. Multi-use colour for lips, cheeks and eyes.
The Colour Edit
The Ritual of Radiant Skin
SHOP MASKSTHE SEASONAL FAVOURITES
Skin in Quiet Repair
Beauty worth knowing.
Independent beauty brands, thoughtfully selected for their formulations, performance and ethos. Conscious by nature. Considered by Laud Beauty.
Beauty & rituals that do more.